Systemwide Professional Development Opportunity: ‘The Subtle Shift in Messaging that Changes Everything’ set for Aug. 5
Submitted by Erin Martinez
Mark your calendars! Judy Bingman, chief storyteller and creator of the Extension Insider, will present "The Subtle Shift in Messaging that Changes Everything" on Aug. 5, 10 a.m. to 11:30 a.m., via Zoom.
This systemwide professional development opportunity is open to all. Registration is required to receive the Zoom link. The session will be recorded and archived for later viewing, but live participation is encouraged.
Marketing isn't our day job — but it's a required part of getting our programs in front of the people who need them, and it can eat into time better spent on what we do best: improving lives. Judy's session will offer practical tools and templates to make that work faster and more effective, covering:
- Transformation Messaging — People don't buy programs; they buy who they'll become. Shift the focus from what you offer to the transformation participants experience.
- Problem-Solution Messaging — Audiences care less about us and more about how we solve the problems standing between them and their best lives. Effective messaging speaks to the emotional side of decision-making.
- Understanding Our Audience — One message doesn't fit everyone. Learn to tailor your messaging to a specific audience's needs and aspirations.
Join us to learn how understanding what truly motivates your audience can transform the way you communicate about your programs.
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